Digital Damage – Women up for Grabs

Digital Damage – Women up for Grabs

Vanity_Fair_Hollywood_Issue

Reddit and Vanity Fair are both owned by Condé Nast

The Internet’s dark side, how much is enough?

The recent theft and online release of a number of female celebrities’ private photographs is only the most recent link in a chain of online abuse that stretches across the globe. In this instance, the only reason it grabbed headlines and gained its own juvenile hashtag (#Fappening2014) was because the victim list was a who’s who of high-profile Hollywood actresses.  Some characterized the release of the stolen photos as being an isolated incident, a product of the dark recesses of the Internet, of a lone sick-o hacker. If only that were true. The sad fact is that women (and men) are subjected to online attacks like this everyday.

This type of digital damage, a form of virtual sexual assault, a type of revenge porn, needs to be seen for what it is–a crime.  Unfortunately it’s one that, more often than not, goes unpunished.  Most women (and men) who are victimized by these networks of anonymous cowards don’t have the resources to fight back.  Even when they do–as in the case of Jennifer Lawrence, this episode’s most prominent victim–mechanisms to combat this type of digital abuse are limited.  The FBI claims to be investigating, but what are its agents doing about the not-so-famous women whose photos end up shared and used as click-bait on seamy forums (and sub-forums) hosted by sites like Reddit?  Do victims of these crimes have any options to fight back?

In the short term Lawrence and the hacker’s other victims are employing the only tool available to them, the tired old DMCA notice.  The DMCA allows copyright holders to demand that content removed from a hosting website by claiming copyright infringement.  Of course, only sites beholden to U.S. law are obligated to remove “infringing” content and most of the sites that traffic in stolen content are hosted offshore, beyond the reach of U.S. law.

In the past Reddit, owned by publishing giant Condé Nast, often deflected DMCA notices, instead advising senders to contact the actual host of the link to request takedowns.  Yet in the wake of this latest onslaught, site administrators have changed their tune.  Why now?  Why are stolen nude selfies of famous actresses more worthy than similar images stolen (and posted) from private citizens?  I also wonder how receptive these actresses will be next time Vanity Fair comes a calling for them to do their annual Hollywood issue? Could that have influenced Reddit’s decision-making?

Reddit administrators of course made no mention of Condé Nast’s corporate interests in explaining their decision to disable the /r/TheFappening (hacked image thread) and related subreddits:

These subreddits were of course the focal point for the sharing of these stolen photos. The images which were DMCAd were continually being reposted constantly on the subreddit. We would takedown images (thumbnails) in response to those DMCAs, but it quickly devolved into a game of whack-a-mole. We’d execute a takedown, someone would adjust, reupload, and then repeat. This same practice was occurring with the underage photos, requiring our constant intervention. The mods were doing their best to keep things under control and in line with the site rules, but problems were still constantly overflowing back to us. Additionally, many nefarious parties recognized the popularity of these images, and started spamming them in various ways and attempting to infect or scam users viewing them. It became obvious that we were either going to have to watch these subreddits constantly, or shut them down. We chose the latter. It’s obviously not going to solve the problem entirely, but it will at least mitigate the constant issues we were facing. This was an extreme circumstance, and we used the best judgement we could in response.

As of now, this explanatory post on Reddit has more than 9,o00 responses, pro and con. In another blog post on the issue that featured a lofty headline, “Every Man Is Responsible For His Own Soul” a Reddit administrator named Yishan explained their reasoning this way.

While current US law does not prohibit linking to stolen materials, we deplore the theft of these images and we do not condone their widespread distribution.  Nevertheless, reddit’s platform is structurally based on the ability for people to distribute, promote, and highlight textual materials as well as links to images and other media. We understand the harm that misusing our site does to the victims of this theft, and we deeply sympathize. Having said that, we are unlikely to make changes to our existing site content policies in response to this specific event.
The reason is because we consider ourselves not just a company running a website where one can post links and discuss them, but the government of a new type of community. The role and responsibility of a government differs from that of a private corporation, in that it exercises restraint in the usage of its powers.

So, hands off until really, really famous people are involved?   Only “change our content policies” when people can afford to hire legal representation with teeth?  Reddit operators claim that above all else, they are in the business of protecting “free speech.”  That is, apparently, until said “free speech” gets them in hot water and attracts unwanted scrutiny.  Timothy B. Lee explored this contradiction in a post on Vox, “Why Reddit just banned a community devoted to sharing celebrity nudes”:

Reddit critics also accuse the site of being unduly influenced by media attention. For example, Reddit used to have a subreddit called /r/jailbait that — unsurprisingly — attracted pornographic images of underage women. It was popular enough to win a “subreddit of the year” vote in 2008. It was shut down only after it was the subject of unflattering coverage on CNN. Reddit also banned a subreddit called /r/creepshots, dedicated to “upskirt” photographs, after a Gawker expose on its founder. But other subreddits with equally disturbing content but less media attention remain open for business.

It’s important to note that Reddit’s “business” is ad-based.  And,  like so many enterprises on the web, attracting users by offering access to tainted goods.  T.C. Sottek writing for The Verge pulls no punches, characterizes Reddit as a “failed state:”

…Reddit feels really bad that your stolen nude photos are being shared all over its website, but won’t do anything about it unless you’re privileged enough to understand the copyright system or able to afford a lawyer who does. And unlike (many) governments, Reddit has profit motives — it makes money when people share nude photos because men are pervs and there’s a huge audience out there for naked women, perhaps especially for naked women who haven’t given us consent to share their bodies.

…If Reddit wants to be thought of as a government, we’ll call it what it is: a failed state, unable to control what happens within its borders. At minimum, Reddit is a kleptocracy that speaks to lofty virtues while profiting from vice. It might be forgivable if we were talking about taxing cigarettes and booze, but we’re not talking about that. What we’re talking about is more like sexual assault, condoned by a state that earns revenue from it. “Reddit doesn’t have much of an interest in banning questionable content,” Wong wrote last year. “‘Family-friendly’ is out, ‘edgy’ is in.” Are those the words of a president, or a pimp?

Yishan‘s pompous post offers the notion that Reddit should be thought of as “the government of a new type of community…that it exercises restraint in the usage of its powers,”  Of course those lofty, utopian guiding principles are quickly abandoned when bad publicity threatens to undermine the site’s net-worth. Funny how quickly the illusion of (ill-conceived) idealism can be shattered by cold, hard cash. The truth is that Reddit’s days as a freewheeling cesspool may be numbered if hopes to succeed with efforts to transform itself into a larger (legitimate) moneymaking enterprise. As  Mike Issac  explains in a piece for today’s New York Times:

…The site has lately redoubled its efforts to become a thriving, profitable business, stepping up its advertising efforts and going on a hiring spree.

“The Achilles’ heel for a lot of these sites is that their plans to monetize themselves often directly affect how they structure their platforms,” said Jeffrey Chester, the executive director of the Center for Digital Democracy, a privacy advocacy group.

Reddit is also reportedly in the process of raising more than $50 million in venture capital, according to the technology site Re/code, which could value the company at upward of half a billion dollars.

Reddit, then, may have to rethink its classic laissez-faire approach to content, especially if it wants to be courted by big-budget advertisers.

Reddit online sewerWhile market influences may be one factor in influencing a limited clean up of websites like Reddit, isn’t it time to ask whether our laws need to be updated to better manage this type of online crime?  Free speech is often touted as the reason we must allow these sites to exist (and thrive) often at the expense of victims not as well known as Jennifer Lawrence.   Yet theft and dissemination of stolen photographs is not speech, it’s abuse, and it’s time to acknowledge as much. Free speech absolutists, like Reddit’s operators, argue that any push back would stifle “innovation,” but what’s really innovative about sharing stolen selfies?

While it’s impossible to scrub the web of seedy threads like those on Reddit, can’t we at least try to make progress in limiting the damage?  If sites like Reddit take pride in being user-driven, why not put more legal liability on those users? Also, why not put more pressure on parent companies like Condé Nast to stem this illegal and abusive behavior on its properties?

Supporting and sustaining a healthy Internet and ridding it of abusive and illegal content need not be mutually exclusive.  At the very least lawmakers at the federal level should confront this issue as some of their state counterparts have done in enacting laws against “revenge porn.”

 

 

 

Handy list of DMCA email addresses for notorious pirate sites

Handy list of DMCA email addresses for notorious pirate sites

Ellen Seidler's view of the DMCA and its effectiveness in protecting content creators from copyright infringement and piracy.

Content creators know how time consuming it is to send DMCA takedown notices to sites that pirate your movies, music, photographs, etc.  Equally tedious is trying to find the correct DMCA email address to send the actual takedown notice to.  Usually it’s a matter of clicking through a maze of irritating pop-up ads and captcha-codes.  With new cyber-locker pirate sites appearing every day, it’s sometimes hard to keep ones email address book up to date.

So, for those of you who are stuck in DMCA hell, here’s a little something to brighten your date….a list of email address I discovered for the most popular pirate cyber-locker sites.  Of course–given the broken system we have in place to protect copyright holders from theft–there’s no guarantee that even if you do send a takedown notice that the file will be removed, but in for most, it’s worth a try.

List of email addresses to send DMCA takedowns notices to for most popular pirate websites

http://voxindie.org/wp-content/uploads/2014/08/master-dmca-email-addresses-list.pdf

Here’s a link to the PDF: DMCA email addresses list

Did Piracy Tank Expendables 3?

Did Piracy Tank Expendables 3?

the-expendables-3Did the pre-release piracy of Expendables 3 play a role in an abysmal opening weekend box office?

When a high-quality copy of Expendables 3 starring Sylvester Stallone was stolen and released on pirate (torrent) websites last month and downloaded millions of times, the were fears that the theft would hurt the film’s return at the box office.  Looking at this weekend’s results for the 3rd installment of the popular franchise, it would seem those fears have become a reality as the film earned an anemic 16.2 million, 10 million less than expected.  From  in Variety:

“This is really a clear situation where this had an impact,” said Phil Contrino, vice president and chief analyst of BoxOffice.com. “It’s hard to measure, but the ripple effect, not only of the downloads, but of the word-of-mouth that spread as a result, can be seen in the soft opening.”

The film’s initial numbers are the worst in series history. The original “Expendables” launched to $34.8 million in 2010 while the second installment debuted to $28.6 in 2012.

Variety cites other possible factors beyond piracy, like “franchise fatigue”, that may have played a role in the disappointing returns, but given the fact that the film missed expectations by a whopping 10 million dollars the pre-release piracy was most certainly a factor in the equation.  As Lang writes:

However, some research suggests that piracy can take a big chunk out of ticket sales. A 2011 study by Carnegie Mellon University researchers found that when a film is pirated prior to release, it loses nearly 20 percent of its potential revenue.

Why pay to see a film at the theater when you can see a high-quality version online, for free?  It’s the lament of filmmakers worldwide who regularly see their works stolen and distributed by online thieves.  Let’s remember, of course, that these online web pirates DO make money and it comes at the expense the filmmakers (and their investors).

The fact that the piracy of Expendables 3 took place  three weeks before it’s planned release made it particularly damaging.  Piracy apologists probably cheer the damage done to Hollywood and care little about those who make their livings working to produce films like this.   Others do care.  The California legislature is poised to pass AB 1839 a bill  increase the state’s film production tax credits four-fold in order to keep the film production industry (and the people who work for it) in California.  As one of the bill’s co-sponsor told the Washington Post:

“I’ve heard from so many people over the past year who have told me about their family being torn apart because production left the state,” Assemblyman Mike Gatto (D), a bill co-sponsor, said in a statement.  “This proactive effort ensures well-paying jobs stay in California and families remain together.”

Tax credits aside, another way to keep the film industry healthy is to do more to combat the scourge of online piracy. Lionsgate, the studio distributing Expendables 3, has already gone to court in an effort to blunt further damage, but nothing can undo what’s been done.  Hollywood has taken a hit and so too have those who earn their living working there.

Raise your hand if you’re tired of EFF tech-funded talking points

Raise your hand if you’re tired of EFF tech-funded talking points

[vc_row][vc_column width=”1/1″][vc_column_text]EFF is tech-funded [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Creative artists who speak out to defend their work from online poachers have long been the target of the Electronic Frontier Foundation (EFF), a Google-funded tech-centric organization that ostensibly “champions user privacy, free expression, and innovation.”  Many creators first become familiar with the EFF when sending takedown notices to Google for copyright infringement on its various products (YouTube, Blogger, search, etc.) and receive warnings that the DMCA notice (listing the infringing link) will be sent to the EFF’s public Chilling Effects database.    The purported goal of the database is to provide a clearinghouse to study “the prevalence of legal threats and allow Internet users to see the source of content removals.”  Unfortunately, its real mission seems to be to further intimidate rights holders who try to protect their work from online infringement.   The database has, in fact, become a handy source of links to pirated content. Given its history as a tech cheerleader, it’s no surprise that the EFF is at it again, this time drafting a letter to officials who are negotiating the “intermediary liability” language for  Trans-Pacific Partnership (TPP) free trade agreement.   According to the U.S. Trade Representative’s website:

TPP will provide new market access for Made-in-America goods and services, strong and enforceable labor standards and environmental commitments, groundbreaking new rules on state-owned enterprises, a robust and balanced intellectual property rights framework, and a thriving digital economy.

While there are legitimate concerns about transparency with the negotiating process, transparency is a double-edge sword.  Perhaps the EFF should take a dose of its own medicine. The language contained in EFF’s letter once again establishes criterion where the rights of content creators should be considered secondary to those of “innovators” (a.k.a. tech interests).  It paints a predictable–but false–scenario where rights holders are running amok by flooding poor service providers with unsubstantiated takedown notices.

We are worried about language that would force service providers throughout the region to monitor and police their users actions on the internet pass on automated takedown notices, block websites and disconnect Internet users.

It’s the old canard whereby web users’ right to steal copyrighted content trumps the creator’s right to remove it.  The reason we have “automated takedown” processes in the first place is the amount of theft is so massive, that for many rights holders, it’s the only way to make a dent in the un-checked online copyright infringement that’s been unleashed in the name of “innovation.” Google has to deal with millions of takedowns because it enables (and profits from) millions of infringements. Even Google admits that the number of erroneous takedowns is minute (3%) compared to the number of valid ones (97%). The EFF asks for “flexibility” for nations to “establish takedown systems.”  It’s a malleable term one could drive a truck through that would unquestionably undermine the entire point of writing IP protections into the agreement in the first place.  Of course that’s precisely why the EFF and its shadow kingpins are pushing it. The fact is that there’s no such thing as borders in today’s digital world and treaties such as the TPP may be the only way to forge a path forward where IP can be protected in a meaningful, global way and nurture creative business in developing countries. Indeed, to gut IP protections by allowing nations “flexibility” would lead us back full circle to our current morass–a patchwork of enforcement that undermines any meaningful protection for creators rights around the globe. As Peter S. Mennell, noted law professor and co-director of U.C. Berkeley’s Center for Law & Technology wrote in a paper published this past April, This American Copyright Life: Reflections on Re-equilibrating Copyright for the Internet Age:

U.S. treaty and trade negotiators should celebrate and nurture Bollywood, Nollywood, and other creative communities as a primary focus for achieving global copyright protection. The U.S. should not be seen as an IP bully on the international stage but rather as a genuine partner willing to lend a hand up to nations willing to support their creative industries. Such a policy has the added bonus of promoting free expression and democratic ideals.

The EFF, and those drafting this trade agreement, should be mindful of what defines “democratic ideals” and acknowledge that creators worldwide “are worried,” and rightfully so, about an unbalanced online eco-system whereby the rights of certain users and business interests routinely trump the rights of artists. The letter raises EFF questions whether the TPP is “pushing proposals that that would truly enable new businesses to flourish in our countries in the decades to come.”   For accuracy’s sake, perhaps the EFF should just be clear about their goals (and those of the  tech companies that send millions their way) and clearly ask the TPP to bow to pressure and push proposals that would “truly enable” copyright infringement to “flourish” un-checked in the decades to come. After all, companies like Google traffic in content and the fewer obstacles to using and disseminating said content, the more profits for them.   If you look at the list of signatories on the letter is a predictable (tech) bunch and attached to the document is the EFF’s own screed on “Abuse of the Copyright Takedown System.” As part of its advocacy efforts, the EFF routinely muddies the waters and conflates valid concerns over online privacy and free speech rights with copyright holders’ efforts to protect their work from infringement.  Protecting rights within all three realms is important and doing so effectively, despite EFF rhetoric to the contrary, need not be a mutually exclusive process. The EFF approach to protecting “rights” in the digital age has always has been disingenuous.  Gin up hysteria in order to push an anti-copyright agenda–an agenda, covertly built on the interests of the tech industry and NOT the community at large.   For the record, protecting copyright is defending free speech.  The EFF’s letter to TPP negotiators is just one more link in its (tech-funded) chain of lies.[/vc_column_text][/vc_column][/vc_row]

Songwriters don’t tour or sell t-shirts for a living.

Songwriters don’t tour or sell t-shirts for a living.

songwriters-cant-sell-t-shirts

Time for music licensing to meet the 21st century

For consumers, the digital age means accessing music anywhere, anytime at a very low cost (or free) but the picture isn’t so rosy for those who actually make their living writing and performing music.  Everyone acknowledges that online piracy was the first tsunami to hit the music industry, but now, though legal, the rise of streaming services like Pandora and Spotify have served to further undermine creators via an antiquated and utterly lopsided licensing system.   While most consumers remain blissfully unaware of the complexities of the music licensing maze, those who depend on it for their paycheck are acutely aware that it’s in dire need of an update. In the eye of the storm sit nearly 75-year-old “consent decrees” that determine how rates are set for various forms of music licensing.  With the advent of online streaming, those who make their living creating music have found that the outdated decrees have hamstrung their ability to earn a living in the digital age. As  William McConnell  explains in his piece Copyright debate has new tune in the age of streaming” published on thedeal.com:

Artists and the publishing industry say the system needs to be revamped with the advent of digital delivery technology that has devastated sales of traditional CDs. That trend has intensified as listeners increasingly rely on streaming services like Pandora, Spotify, Grooveshark and Beats Music rather than on digital song-purchasing services like Apple Inc.’s iTunes, which pay artists and publishers significantly higher fees. The shift has cut into artists’ earnings from recording music.

The Antitrust Division of the Department of Justice has opened a review of ASCAP and BMI Consent Decrees and is soliciting public comments.  ASCAP President and Chairman Paul Williams issued this statement on the review:

We are gratified by the Department of Justice’s decision to open a formal review of the ASCAP and BMI consent decrees. Since the ASCAP decree was last reviewed in 2001 – before even the iPod was introduced – new technologies have dramatically transformed the way people listen to music. ASCAP members’ music is now enjoyed by more people, in more places, and on more devices than ever before. But the system for determining how songwriters and composers are compensated has not kept pace, making it increasingly difficult for music creators to earn a living.

ASCAP remains committed to working with the Department of Justice and all industry stakeholders to modernize the music licensing system so that it better serves songwriters, the businesses who depend on our music and the people who listen to it – not just today, but for generations to come. Updating music licensing regulations to reflect the realities of today’s music landscape will preserve the benefits of collective licensing to businesses that license music, give consumers greater access to the music they love and allow the more than 500,000 songwriters, composers and music publishers we represent to be compensated for the true value their music brings to the marketplace.

With the deadline on August 6th for public comments fast approaching, it’s crucial that songwriters and those who support them speak up on the issue.  As musician David Lowery explained in a call to action, published today on The Trichordist:

The DOJ is reviewing the WWII era consent decrees that force songwriters under federal court supervision for supposed anti-competitive practices.  Yes the awesome power of the federal government is being used to protect multi-billion dollar companies like Clear Channel, Sirius, Pandora, YouTube/Google, Amazon and Spotify from hippy freak songwriters. Considering that many of these companies are effective monopolies it’s a stunning abuse of federal power on behalf of a few politically connected corporations. The consent decree forces songwriters to allow these services to use our songs while a single appointed for life judge (song czar) makes arbitrary sets our rate of compensation.   You may remember that I posted that my million spins on Pandora earned me less than $17?  And I can’t even opt out of this service.  How is that even fair?  That’s how this kind of outrage occurs.  This amounts to a government mandated subsidy from songwriters to some of the largest companies in the world. If you are a songwriter, please submit comments.  The DOJ specifically would like to hear from you.  If you don’t’ understand the legalese just make a simple statement about how you feel about the compensation from these digital services that results from these consent decrees. Be passionate but polite. Here are the instructions: http://www.justice.gov/atr/cases/ascap-bmi-decree-review.html

You should check out Lowery’s post to read the complete comments he posted in response to the DOJ solicitation as well but here’s his opening paragraph:

I am an American songwriter, a member of BMI and a member of the bands Cracker and Camper van Beethoven. I’m submitting this comment on my own behalf in opposition to the ASCAP and BMI consent decrees. I believe these government actions essentially are a compulsory license outside of the Congress and take away songwriters’ rights to due process of law.

You can find out more on the DOJ’s review here but here’s an excerpt as to what they are seeking and where to send/email your comments:

Public Comments Are Solicited

As part of its review, the Department invites interested persons, including songwriters and composers, publishers, licensees, and service providers, to provide the Division with information or comments relevant to whether the Consent Decrees continue to protect competition. While Performance Rights Organizations, such as ASCAP and BMI, monitor for unlicensed uses, enforce copyrights against unlicensed users, and administer copyright royalties, the Department is most interested in comments on competitive concerns that arise from the joint licensing of music by Performance Rights Organizations and the remediation of those concerns.

In particular, the Department requests that the public comment on the following issues:

    • Do the Consent Decrees continue to serve important competitive purposes today? Why or why not? Are there provisions that are no longer necessary to protect competition? Are there provisions that are ineffective in protecting competition?
    • What, if any, modifications to the Consent Decrees would enhance competition and efficiency?
    • Do differences between the two Consent Decrees adversely affect competition?
    • How easy or difficult is it to acquire in a useful format the contents of ASCAP’s or BMI’s repertory? How, if at all, does the current degree of repertory transparency impact competition? Are modifications of the transparency requirements in the Consent Decrees warranted, and if so, why?
    • Should the Consent Decrees be modified to allow rights holders to permit ASCAP or BMI to license their performance rights to some music users but not others? If such partial or limited grants of licensing rights to ASCAP and BMI are allowed, should there be limits on how such grants are structured?
    • Should the rate-making function currently performed by the rate court be changed to a system of mandatory arbitration? What procedures should be considered to expedite resolution of fee disputes? When should the payment of interim fees begin and how should they be set?
    • Should the Consent Decrees be modified to permit rights holders to grant ASCAP and BMI rights in addition to “rights of public performance”?

All comments should be submitted by electronic mail to [email protected] by August 6, 2014 and will be posted in their entirety for public review at this web address. Information that parties wish to keep confidential should not be included in their comments. Comments may also be sent, preferably by courier or overnight service, to

Chief, Litigation III Section Antitrust Division U.S. Department of Justice 450 5th Street NW, Suite 4000 Washington, DC 20001

Also worth noting–and supporting–is the proposed Songwriter’s Equity Act, which is an important step toward leveling the playing field and modernizing the music licensing system. It will ensure that songwriters, composers and publishers are fairly compensated for the use of their music.”

London Police fight pirates on their own turf

London Police fight pirates on their own turf

[vc_row][vc_column][vc_column_text]City of London Police anti-piracy campaign

London Police turn tables on web pirates

In a nice twist of karma, the London Police have stepped up their battle against online piracy sites, fighting fire with fire, by placing banner ads on pirate sites warning users to stay away.  Since advertising revenue drives the engine of online piracy this latest initiative by the City of London Police Intellectual Property Crime Unit (PIPCU) as part of their “Operation Creative” anti-piracy campaign is more than a little ironic.

…police banners are now replacing a wide range of legitimate brand adverts on infringing websites. The pop-up will inform the user that the website is under investigation by the City of London Police unit for copyright infringement and will advise the user to exit the website.

Launched this past March, the goal of Operation Creative is to “disrupt and prevent websites from providing unauthorised access to copyrighted content, in partnership with the creative and advertising industries.”

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London police are placing banner ads like this on known pirate websites to warn visitors that the site is not legit and is offering up illegal files

This latest anti-piracy gambit comes on the heals of PIPCU’s shutdown of a number of infringing websites. The PIPCU’s Andy Fyfe explained this latest initiative to insert police warnings into banner ads on pirate sites:

This new initiative is another step forward for the unit in tackling IP crime and disrupting criminal profits. Copyright infringing websites are making huge sums of money though advert placement, therefore disrupting advertising on these sites is crucial and this is why it is an integral part of Operation Creative. 

This work also helps us to protect consumers. When adverts from well known brands appear on illegal websites, they lend them a look of legitimacy and inadvertently fool consumers into thinking the site is authentic.

Operation Creative specifically targets the scourge that is ad sponsored piracy:   

The Police Intellectual Property Crime Unit (PIPCU) based in the City of London Police has today called upon advertisers and brand holders to continue to support its work to tackle Intellectual Property crime following the launch of its Infringing Website List (IWL). The IWL, the first of its kind to be developed, sets out to disrupt the advertising revenues on illegal websites globally.

This unique initiative forms part of the unit’s ground-breaking Operation Creative, designed to disrupt and prevent websites from providing unauthorised access to copyrighted content, in partnership with the creative and advertising industries. The IWL is an online portal providing the digital advertising sector with an up-to-date list of copyright infringing sites, identified by the creative industries and evidenced and verified by the City of London Police unit, so that advertisers, agencies and other intermediaries can cease advert placement on these illegal websites.

Disrupting advertising is a vital part of Operation Creative, as advertising is a key generator of criminal profits for websites providing access to infringing content. A recent report by the Digital Citizens Alliance estimated that in 2013 piracy websites generated $227million from advertising.

Kudos to the London Police for their ongoing efforts to fight online piracy.  Hopefully it’s an effort that will serve as a model for other law enforcement agencies to do the same.[/vc_column_text][/vc_column][/vc_row]