Crowd-source funding via sites like Kickstarter and Indiegogo is all the rage these days for those seeking funds to finance their creative projects. But is it as easy it seems to raise money? Forbes contributor Suw Charman-Anderson examines a new report from professors at the Wharton School of Business that examines Kickstarter’s winners and losers.
They say that you learn more from failure than from success, and that’s as true for Kickstarter as anything else. With the shiny, exciting and record-breaking projects getting most of the attention, it can be easy to forget that 56 percent of Kickstarter projects fail to reach their funding goal.
You can read her full story here: Secrets Of Success Hidden In Kickstarter’s Numbers