Tag: Youtube

YouTube continues to profit off the pain of others.

YouTube is a money machine for Google. While actual numbers are hard to come by, it’s estimated that the online video hub brings in upwards of $15 billion annually.With that much money at stake, it’s not surprising that its business model continues to put profits over people.

In 2015, following the on-air murder of a television reporter and her cameraman, gruesome videos of the event were quickly posted on YouTube with with ads alongside. I wrote a post about it at the time:

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YouTube’s Content ID Easily Fooled

When people talk about effective ways to mitigate the impact of online piracy, YouTube’s Content ID is often used as an example of what works. Unfortunately, despite its role as poster boy for anti-piracy tech, in reality it falls flat as a gatekeeper against online piracy.

Aside from a labyrinth-like user interface that seems likely to have been designed–not to help– but to discourage rights holders from using Content ID, the actual fingerprinting technology behind it can be easily fooled.

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Why is YouTube such a garbage dump?

Time for YouTube to get serious about cleaning up all the junk, spam and malware files on its site

YouTube is great for finding videos about pretty much everything.  Need to learn how to fix a furnace or use the latest camera equipment? There’s bound to be a video shows you how.  Unfortunately, amid the useful stuff, YouTube is also chock full of garbage.  The question is, with its massive technical resources, why doesn’t the site do a better job keeping house?

I’ve written before about the epidemic of fake “full-movie” uploads that fill YouTube.  That was in 2012.  Now, six years later, the problem still exists.  Apparently, YouTube isn’t concerned that its pages are full of spam files, many of them fake pirate movie uploads that lead users to sites rife with malware and money-making scams.

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Improving YouTube’s Content ID could help creators of all stripes

Why not make Content ID more accessible and transparent?

Much has been written about YouTube’s Content ID program, a fingerprinting technology that allows rights holders to find and claim their music or movies when uploaded to YouTube.  The technology was introduced in 2008 in the wake of Viacom’s lawsuit against YouTube and since then has helped (some) creators mitigate the problem of piracy on the popular UGC (user-generated content) site.

Those who have access to the Content ID system can uploaded reference files and use a dashboard to choose how matches should be handled.  They can be limited based on audio, video, and length.  Matching content then can be blocked, removed, or monetized based on territorial rights.

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BOGUS fair use claims hurt creators already victimized by piracy

YouTube users claim Fair Use as a defense for uploading full copies of pirated movies

There was a lot of talk about fair use and takedown abuse at last week’s the U.S. Copyright Office’s Section 512 roundtables in San Francisco.  Many of those who spoke, bemoaned how poor, innocent uploaders were victimized, time after time, by malicious DMCA takedowns.

It’s a tried and true talking point, convenient, but disingenuous all the same.  Some of us, myself included, tried to make the point that creators, whose work is routinely (and massively stolen),  are often (doubly) victimized by malicious fair use claims.  

I thought I’d share an example of this that occurred just this week on YouTube.  On Tuesday a full-copy of the Swedish indie film “Kyss Mig” (all 147 minutes of it) was uploaded to YouTube by a user aptly named “Free Movies.”  As an added flourish, the user-name included the notation, “free movies bitches.”

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YouTube wants to fix itself? Here’s one suggestion…

Why doesn’t YouTube make it easier for people to work things out when there’s a dispute over content?

Every week it seems there’s a new headline bemoaning content that has been mistakenly removed from YouTube due to bogus copyright claims.  This so-called “takedown abuse” makes for good headlines, but per usual, there’s much more to the story of what happens behind-the-scenes on YouTube with various types of claims on copyrighted content.

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YouTube’s DMCA decision and the campaign to morph victims into villains

YouTube will pay copyright court costs for a few users–not because it’s right–but to protect Google’s bottom line

According to a story in today’s NY Times, the folks at YouTube are ready to pony up cash to support some of its users “fair use” claims in court.

“YouTube said on Thursday that it would pick up the legal costs of a handful of video creators that the company thinks are the targets of unfair takedown demands. It said the creators it chose legally use third-party content under “fair use” provisions carved out for commentary, criticism, news and parody.”

You’ve probably read a lot about “fair use” lately.  It’s the Electronic Frontier Foundation’s mantra and if the folks there had their way, pretty much everything and anything would be considered “fair use.”  Fair use an important legal doctrine and when applied properly (criticism, comment, news reporting, teaching, scholarship, or research) is not an infringement of copyright.  However, these days, too often is used as a disingenuous defense for copyright theft.

The tech-funded campaign to turn villains into victims

When a court recently ruled that a snippet of a Prince song was indeed “fair use” in the notorious Dancing Baby case it gave a boost to efforts to use fair use as a cudgel against rights holders who legitimately assert their rights using the DMCA takedown process.

Note that the actual video at the center of this case was reposted after the uploader sent a counter-notice. The only reason the case ended up in court was because the uploader, Stephanie Lenz, filed suit and the only reason she did so was because she was bankrolled by the EFF.  The EFF saw it as an opportunity to advance its Google-funded agenda.

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Are more advertisers hopping aboard the anti-piracy bandwagon?

Is online ad industry becoming more accountable?  Yep, but there’s still (much) more to be done.

Some good news on the ongoing fight against ad sponsored piracy.  Today, Group M, a major player in global media investment announced efforts to ensure that their media partners become certified providers of, or follow anti-piracy advertising guidelines established by the Trustworthy Accountability Group’s (TAG).

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Dancing around DMCA Takedowns on YouTube

Court’s language on “fair use” won’t change fight against online piracy

Indie filmmakers and musicians who find their work uploaded to YouTube without permission are probably pretty familiar with sending DMCA notices to Google.  I know I am.  I also know that the 9th Circuit U.S. Court of Appeal’s decision in the EFF’s infamous  “Dancing Baby” lawsuit will have ZERO impact on how I approach sending those notices moving forward.

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Why don’t advertisers demand better from YouTube?

Major brands’ billions allow YouTube to cash in on crap

Earlier this month I wrote a post asking why major companies allowed YouTube to place their ads adjacent to video clips of the WDBJ-TV that took place on during a morning show live shot.  The on-air murders were horrific and its bad enough to find YouTube cashing in on them by placing ads for the likes of Amazon, Netflix and others along side the clips.  What I didn’t know when I wrote the post was exactly how clueless advertisers are with regard to how their ad dollars are spent on YouTube.

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With advertising on WDBJ-TV murder clips, YouTube sinks to new low

When it comes to making money, management at YouTube apparently has no shame

It’s no secret that YouTube slaps advertising on pretty much anything without regard for subject matter or ownership, but making money off of last week’s on-air murder of WDBJ-TV reporter Alison Parker and her cameraman Adam Ward is a new low.  A source tipped me off to the fact that a number of opportunistic (and shameless) YouTube “partners” have uploaded and monetized clips of both the station’s live broadcast and the video taken, (and uploaded to Twitter) by the deranged murderer as he executed the two journalists during a televised live-shot for the morning news.

While there has been an ongoing debate among news organizations about how to handle the disturbing footage, there should be no debate as to whether this footage is monetization worthy.  Earlier this year YouTube (and advertisers) were embarrassed by reports of advertisements appearing on terrorist recruiting videos.  Now this.

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Facebook piracy has been an ongoing problem. Is it finally ready to face the music?

Facebook has long turned a blind eye to profiting from piracy on its pages.  Has the worm finally turned?

This past week Facebook reached a milestone when, according to founder Mark Zuckerberg, more than one billion users logged on to the social media site in a single day.  Part of that growth has come from video views (4 billion per day) and so this week Facebook also announced it would (finally) tackle the issue of online piracy that has long plagued the site. In recent months Facebook has been facing growing criticism that it has allowed “freebooters” to rip-off (monetized) YouTube videos and repost them on Facebook, thereby cannibalizing profits.

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