by Ellen Seidler | Copyright
Not to beat a dead horse, but surprise, surprise….I did a Google search this morning to see how easy it would be to find download links for “Kyss Mig,” a recently released Swedish indie film. I used Google to search for “download kyss mig” from this past month, and….oops, so much for Google’s new search algorithm that’s supposed to penalize (reported) pirate sites. Why am I not surprised that The Pirate Bay result tops the list?
Maybe if I use the less pirate-centric term “watch” instead of “download” I’ll have better luck finding a legit source? Um, well, no, guess that won’t work either. Once again the top search results are sites notorious for linking to pirated films. Even more maddening is what I discovered when I clicked the first link…
Not only did I find the full film streaming (for free) online (I checked and actually viewed the first ten minutes) but right beside was a Netflix advertisement. When I checked the source of the ad I found it led me back to “doubleclick.net” a Google-owned company. Perhaps this is how Google expects users to find legit copies of the film? After all, Kyss Mig does stream on Netflix….kind of a roundabout way to find the film when I can watch it right here, right now for free! Of course Google makes money from the ad either way (as does the pirate website) so what do they care? Hmmm, perhaps the Google ad placement has something to do with why this pirate site is comes up first in search results? Not to don my tin foil hat but….
A full (free) stream of the indie film “Kyss Mig” was easy to find thanks to Google search results–result that generated ad revenue for Google and website operators. BTW, movie is now offline since I reported it to the distributor.
I guess I’m going to have to be a good girl and use the search terms “buy Kiss Mig.” Only then am I given results that lead me to legit options.
BTW, I notified the distributor that the film was available via this pirate site so as of Monday, December 10th, this illegal stream is history. Too bad I can’t say the same for the website itself.
by Ellen Seidler | Copyright
Content ID doesn’t help prevent pirate scams on YouTube
This week YouTube announced it was tweaking the algorithms used by its Content ID system in order to reduce the likelihood of erroneous takedowns. They also revised their dispute procedures to require rights holders to file a DMCA in order to enforce claims. Frankly, their system has always favored anyone who “disputed” a claim. As with the DMCA, YouTube’s previous procedure required that the rights holder to file a motion in court in order to enforce a disputed takedown. Most of us don’t have the money or time for that. Perhaps this new procedure will make the process more transparent and generate good buzz for YouTube, but as a practical matter, it doesn’t really change much.
As I mentioned in an earlier blog post explaining how to use the Content ID, my real question is why didn’t YouTube address the other HUGE issue left unaddressed by the Content ID system? Why can’t YouTube Content ID algorithms be adjusted to catch the massive numbers of “fake” uploads that pirates literally use to advertise the availability of illegal downloads on other websites?
They claim to be improving their “matching quality:”
At the heart of Content ID is the matching technology that identifies partners’ content among all the videos on YouTube. Earlier this year we introduced a significant improvement to how the matching happens. We continue to work on ways to make the matching more precise through better algorithms and a more comprehensive reference library.
However, no mention is made of improving their technology to detect these dummy uploads. Pirates upload these files to YouTube and use specific search keywords to make them easy to find. Most are ten minutes in duration and contain a still from the pirated film with text overlays advertising the pirate link and a direct link in the description. While writing this post I used my own Content Management Account to search for the recent release “Arbitrage” using the search term “Arbitrage full movie.” You can see from the screen grab below that these dummy files weren’t hard to find.
Fake “Arbitrage” uploads on YouTube advertising links to pirate downloads.
When you go to the actual post you find a typical dummy upload. The pirate link is provided as a text overlay and in the description.
The keywords for this upload included: watch Arbitrage complete movie free,Arbitrage full movie + HD,watch Arbitrage complete movie online,Arbitrage part 1,Arbitrage Part 1 Full Movie + Free,watch: Arbitrage full online movie,Arbitrage :complete movie,Arbitrage free HD movie,watch: Arbitrage part 1 movie + free,watch Arbitrage online
Dummy upload for “Arbitrage” advertising link to pirate download.
When you click on the link you end up here:
Pirate site that uses YouTube to drive traffic.
If you look at one of these pirate’s YouTube page, you’ll find dozens of dummy uploads.
While it’s likely that thousands of these dummy files are uploaded daily on YouTube, in my experience they go undetected by the Content Management System. As I wrote in a post on www.popuppirates.com earlier this year:
Pirate thieves are entrepreneurs at heart. Money is what drives them. Since they can’t upload and/or monetize content they own via Youtube they resort to the next, best thing. They use Youtube as an advertising vehicle–a convenient gateway–to connect “customers” to their illegal websites.
I’m not sure why YouTube fingerprinting ID technology can’t automatically detect these files (most are videos comprised of a ten minute freeze frame). Why allow pirates to use YouTube for free advertising? To add insult to injury, notice too that when one navigates to one of these dummy uploads YouTube conveniently lists additional dummy uploads in the sidebar:
More dummy uploads offered by YouTube
As it stands, the only way a rights holder can detect them is to manually search and remove…a time-consuming process that few can afford. If folks at YouTube really want to “fix” their Content ID system, cutting off this lifeline to pirate websites would be a start.
Not only did I find the full film streaming (for free) online (I checked and actually viewed the first ten minutes) but right beside was a Netflix advertisement. When I checked the source of the ad I found it led me back to “doubleclick.net” a Google-owned company. Perhaps this is how Google expects users to find legit copies of the film? After all, Kyss Mig does stream on Netflix….kind of a roundabout way to find the film when I can watch it right here, right now for free! Of course Google makes money from the ad either way (as does the pirate website) so what do they care? Hmmm, perhaps the Google ad placement has something to do with why this pirate site is comes up first in search results? Not to don my tin foil hat but….
