EFF reacts to MPAA-Donut anti-piracy pact with predictable hyperbole and histrionics

EFF reacts to MPAA-Donut anti-piracy pact with predictable hyperbole and histrionics

EFF acts like Chicken LittleOnce again, EFF pulls out the piracy as “free speech” mantra

When it comes to the EFF and piracy, it’s kind of like the movie Ground Hog Day….same thing over and over and over again.  As such, it was no surprise this week when the EFF’s Mitch Stoltz—-displaying typically knee-jerk EFF form, published a blog post decrying this week’s announcement that the MPAA and top-level domain registrar Donuts had reached a voluntary partnership to “reduce online piracy.”  Of course, when it comes to the EFF, there’s no middle ground, and any effort to combat piracy is always met with the same, tired talking points.

While there’s little debate that protecting “free speech” online is important, the EFF routinely makes a point of muddying the waters so as to push its own misguided agenda of absolutism.  According the its political playbook–any effort made to fight online piracy–warrants conflating “theft” with “speech” in all communiqués on the subject. Of this most recent agreement, Stoltz dutifully warns:

Taking away a website’s domain name means interrupting all of the speech that takes place on that site. It creates a much greater danger of censorship than suppressing individual pages or files.

Free movies = free speech?

To the EFF piracy = free speech

Ah yes, he pulls out the crumpled “censorship” card…Last time I checked, websites in the business of piracy for profit don’t offer any speech worth protecting, unless of course, phrases like “free download” or “watch free” fit the bill.

As I noted in a post earlier this week, many pirate websites don’t provide DMCA contact information.  Creators who find their work illegally posted there have little recourse but to turn to web hosts and/or domain registrars for relief.  If a site truly offers visitors worthwhile “speech,” why hide?  Why not provide a legit contact email?  Because there’s nothing legit about it.  They’re engaging in criminal activity and they know it.

According to EFF rules, any website that exists, save for maybe those trafficking in child porn, should be allowed to operate unimpeded by the rule of law.  Essentially, as far as the EFF is concerned, piracy should be considered a protected form of speech.  Shutting down pirate sites would censor the rights of criminals, don’t cha know?

The fact is these sites–often rife with malware and explicit ads–have nothing to do with speech and everything to do with making a buck off the backs of others.  Doesn’t it cheapen the concept of “free speech” when it’s disingenuously used as an excuse to shield criminal sites from the consequences of illegal activities?   What exactly is it about profiteering pirate websites that makes them worthy of protection under the mantle of “free speech?”  The answer–absolutely nothing.

Another argument found in the EFF playbook, along with piracy = protected speech refrain, is the slippery slope excuse.  Stoltz makes use of this tattered canard as well:

The danger in agreements like this is that they could become a blanket policy that Internet users cannot avoid. If what’s past is prologue, expect to see MPAA and other groups of powerful media companies touting the Donuts agreement as a new norm, and using it to push ICANN and governments towards making all domain name registries disable access to an entire website on a mere accusation of infringement.

Insert sound of ominous drumbeats here.  True to form, the EFF doesn’t shy away from hyperbole and histrionics to advance its agenda.

Stoltz’s warning of dire consequences comes despite the fact there’s nothing in the agreement that could be construed as allowing the disabling of access to an “entire website” based solely on a mere “accusation of infringement.” Stoltz attempts to massage his argument by pulling a truncated quote from Torrent Freak:

According to the website TorrentFreak, this will make MPAA “the definitive authority on what is considered a large-scale piracy website.” This raises the risk of a website losing its domain name, or having it co-opted, without a court judgment or other legal process. [emphasis added]

Well, not quite…though it makes for a good talking point, in reality the process is a tad more complex than he would have us believe. Torrent Freak’s analysis by Andy is actually quite balanced, and the paragraph Stoltz pulls a quote from should really be read in its entirety to appreciate its true context:

Under the agreement the MPAA will be granted “Trusted Notifier” status, i.e. it will become the definitive authority on what is considered a large-scale piracy website. Sites that are subsequently found to be breaching Donuts’ terms and conditions will either have their domains suspended or put on hold.

“This is a groundbreaking partnership and one we’re proud to undertake,” says Donuts Co-Founder and Executive Vice President Jon Nevett.

How convenient to omit the second sentence as well as additional details as to what “subsequently found to be breaching” actually means.

Remember, this is a “partnership” that both the MPAA and Donuts agreed to.  If the MPAA has been given “Trusted Notifier” status it’s because Donuts has given the OK.  This status also comes with a myriad of strings attached.

A number of safeguards have been established to prevent the very alarmist scenario Stoltz warns of.  Like other online service providers, Donuts has a “terms of service” and as such, has the right to assess whether a site has broken those terms, no court judgment required.  It’s also worth noting that Donuts will also investigate the allegations before taking any final action against a site: According to terms of the agreement:

…If Donuts is satisfied that the domain clearly is devoted to clear and pervasive copyright infringement, Donuts may, in its discretion and as permitted under its Acceptable Use and Anti-Abuse Policy, suspend, terminate, or place the domain on registry lock, hold, or similar status as it determines necessary to mitigate the infringement…

Reading the various checks and balances outline via Torrent Freak, the multi-step process seems thoughtful and fair to both sides.  Of course, it’s not a process that requires litigation, but certainly appears to be within the bounds of what’s allowed by law.  There’s also nothing preventing site operators from taking the issue to court, though it’s doubtful that any–known for scattering like a cockroach when a light is shone on their activities–will avail themselves of that option.   Indeed, though the agreement may not be to the EFF’s liking, one assumes its been carefully vetted by attorneys for both Donuts and the MPAA.

The MPAA will also have to do its research before initiating any move against a site.  As Torrent Freak noted in its analysis: 

the MPAA is required to fulfill several criteria, including that any complaint filed with Donuts is authorized by its members. The movie industry group is then expected to provide evidence of “clear and pervasive copyright infringement” on the domain in question while indicating which laws have been violated.

…before contacting Donuts the MPAA will have to do additional preparatory work, including alerting both the site’s registrar and hosting provider to the alleged problems. While providing Donuts with the details of the discussions, the MPAA will be required to indicate why these failed to stop the alleged infringement.

Of course, examining the agreement’s actual (rather than imaginary) language provides an inconvenient truth not in line with EFF talking points.  The organization’s public posture has always been rigid, and its analysis myopic–if not fabricated outright–when it comes to assessing any reasonable efforts to reduce online piracy.

In furthering his criticism of the voluntary agreement between the MPAA and Donuts, Stoltz sees ulterior motives, this despite the numerous safeguards in place to prevent abuse, including human review of forwarded complaints.  According to Stoltz:

…Donuts may have business reasons for bowing to MPAA’s demands, such as encouraging the major studios that make up MPAA to buy lucrative domains in the .movie space.

Donuts and MPAA fight piracyIt’s yet another predictable red herring.  It’s a no-brainer that, deal or no-deal, movie studios are likely to purchase .movie domains if it’s thought to be in their best (business) interests to do so.  On the other hand it makes total sense that Donuts, as seller of the .movie domain, may well want to ensure that its products–assorted top-level domains–don’t become cesspools of criminal activity.  Isn’t that just a good business practice?

For the EFF, “compromise” is a dirty word

Speaking of business, this agreement provides yet another example of voluntary efforts among the business and tech industries to find a path forward that respects the interests of both.  We’ve seen similar efforts among advertisers working with the creative industry to stop the flow of ad money to pirate sites.  Another example of this trend were the recent House Judiciary Committee copyright “listening tour” roundtables where the perspectives of “a wide range of creators, innovators, technology professionals, and users of copyrighted” were heard.

Despite ongoing efforts by many to bridge the gaps and find consensus on ways to find workable solutions to issues like online piracy, the EFF seems committed to the position that finding “compromise” is an untenable approach.  The organization routinely targets any–and all– attempts to tame bad behavior in the Wild West corners of today’s internet. No matter whether legislative initiatives or stakeholders developing voluntary best practices, the EFF response is always a resounding, “NO!”

The EFF’s response to any progress made to safeguard online commerce resembles ‘Chicken Little’s’ Henny Penny.  It’s an act that’s growing old.  Perhaps it’s time the EFF to take a page from The Day No One Played Together instead.

There is common ground to be found, if only we are willing to look.  The agreement between the MPAA and Donuts may well provide a good blueprint for where we can begin.

 

MPAA & domain registrar ‘Donuts’ announce partnership to reduce online piracy

MPAA & domain registrar ‘Donuts’ announce partnership to reduce online piracy

donuts_mpaa_fight_piracy

Another ally joins the war against online pirates

The battle against online piracy has been fought on many fronts, and today came news that another had opened with the announcement that the Motion Picture Association of America (MPAA) and Donuts, a the largest registrar for the new domain extensions have come to an agreement to thwart online piracy. The development is good news for creators of every stripe.

The agreement outlines ‘best practices’ in dealing with sites reported as being “large-scale” pirate operations:

Under the terms of the agreement, the MPAA will be treated as a “Trusted Notifier” for the purpose of reporting large-scale pirate websites that are registered in a domain extension operated by Donuts. The agreement imposes strict standards for such
referrals, including that they be accompanied by clear evidence of pervasive copyright infringement and a representation that the MPAA has first attempted to contact the registrar and hosting provider for resolution.
The agreement specifies that Donuts will work with registrar partners to contact the website operator and seek additional evidence. If Donuts or its registrar partner determines that the website is engaged in illegal activity and thereby violates Donuts’ Acceptable Use and Anti-Abuse Policy, then they, in their discretion, may act within their already established authority to put the infringing domain on hold or suspend it.
Domain registrar pirate websiteAn agreement like this is particularly significant because, in many cases, operators of pirate websites simply ignore DMCA takedown notices.  Just yesterday I was forced to send a DMCA notice via GoDaddy because the pirate website (which offered dozens of illegal movie streams) offered no contact information nor DMCA takedown mechanism on its website.
When I did a WHOIS search I discovered that the domain is registered through GoDaddy and the server is operated by Cloudflare, both companies headquartered in the U.S. The contact information for the owner of the pirate site is to private–hidden by domainsbyproxyso the only emails listed were through (domain-name)@domainbyproxy or [email protected].  GoDaddy claims it will take action against customers who don’t respond in a timely fashion to DMCA complaints:

Please be aware that if we receive a complete DMCA claim concerning content on an account you host, and you do not act quickly to resolve the issue, it might be necessary for us to disable access to your hosting account to remain in compliance with the DMCA.

Unfortunately, we can’t suspend your customers’ individual hosting accounts. To comply with DMCA, our only option is to suspend the entire Reseller Hosting account, including all of the customers’ accounts it supports.

Safe-guarding one’s work online is a daunting task so having domain registrars cooperate in the process is crucial, and while there are plenty of pirate sites that use registrars outside the bounds of U.S. law, today’s announcement seems is another nail in coffin for pirate profiteers.  As Donuts Co-Founder and Executive Vice President Jon Nevett notes:
This is a groundbreaking partnership and one we’re proud to undertake. Donuts, as the operator of .MOVIE, .THEATER, .COMPANY and almost 200 other domain extensions
is committed to a healthy domain name environment and this is another step toward a safe and secure namespace.
Slowly, like a boa constrictor squeezing its prey, the blood supply feeding the ‘business’ of online piracy is being clamped.   As various entities–advertisers, ISPs, domain hosts–continue to cooperate and work to adopt ‘best practices’ against online piracy, the eco-system that gave rise to an explosion in unfettered piracy finally appears to be crumbling.
That doesn’t mean more battles don’t lie ahead.  Just this week came news of a plugin that allows users to stream torrents directly on torrent sites like The Pirate Bay.  But for now–I’ll take this announcement as a victory–and a further sign that the tide is gradually turning against those who profit from piracy by stealing the work (and livelihoods) of others.
Facebook spits in the face of the Hollywood-puts MPAA ad on page promoting movie piracy website

Facebook spits in the face of the Hollywood-puts MPAA ad on page promoting movie piracy website

Facebook partners with movie pirates

Facebook doesn’t give a damn whose ad goes where, so long as it means more cash in its pocket

If ever you needed more evidence to show just how irresponsible problem online advertising has become–or how totally tone deaf and blind Silicon Valley is-look no further than Facebook. Yet again, a Silicon Valley king is caught red-handed–yet again–profiting from online movie piracy.

Take a look below at the Facebook page for a notorious pirate site, Solarmovie.  Not only does Solarmovie–with its 15,000+ likes–get to openly share hundreds of links to pirated movies,  but Facebook–in an absurdly ironic twist–plops a paid advertisement promoting the MPAA website The Credits right alongside.The-Credits_FB-Pirate-ad.001

The Credits was a website designed to “to highlight the creative work that goes into making film and television,”  but I can’t imagine that promotional (or educational) partnerships with online pirates was part of the plan.  I understand that keywords are part of product placement, but this situation takes the cake for absurdity.

Of course in an ideal world the would-be pirates would notice the MPAA ad, visit The Credits website, and be transformed by reading the stories of all those who work behind-the-scenes to create the movies we love….but we don’t live an ideal world and the people visiting this FB page are there for one purpose, to find links to stolen movies.  How exactly will the advertising “team” at Facebook explain why Hollywood’s ad dollars seem to be supporting the very pirates laying waste to its worker bees?

Of course Facebook, like its Silicon Valley brethren, cares little for the livelihoods of those working outside its realm and so continue to blithely pile up profits, redefining theft as innovation.  

The-Credits_FB-Pirate-ad.002

Facebook page promoting pirate website provides direct links to full copies of pirated movies

The  other unfortunate fact is that there’s no way for me to report this page and get it removed from Facebook for its blatant illegal activity.  Sure, I can report the link it posted to an illegal stream of my own movie, but ultimately doesn’t give a damn about me, or any other creator just so long as that cash keeps on a coming…

MPAA’s Dodd is right.  Piracy hurts Hollywood’s worker bees.

MPAA’s Dodd is right. Piracy hurts Hollywood’s worker bees.

Photo via http://commons.wikimedia.org/

Photo via http://commons.wikimedia.org/

Piracy apologists love to pull out the Robin Hood card in order to justify their theft.  After all who cares about all those rich people in Hollywood right?  Wrong….a fact which the MPAA’s Chris Dodd pointed out in piece published in Variety this week:

Two million people get up every morning in all 50 states to go to work in good-paying jobs. Few will ever walk a red carpet, but their jobs are in jeopardy because of piracy.

When we talk about stolen property like pirated films or shows, I think the assumption is these are wealthy people, so what difference does it make if I steal from them? There’s not an understanding that 96% are hard-working, middle-income families paying mortgages and trying to educate their kids.

Like any other industry, the American film industry depends on its worker bees to make its products.  In turn, those workers depend on a healthy film industry for their paychecks.

In fact, one of the reasons Hollywood became such a successful cog in the U.S. economy was because the studio system that emerged in the early part of the 20th century was really a factory system modeled after Henry Ford’s automobile assembly line.  In Hollywood’s studio system, each worker played a specific role in the film production (or manufacturing) process.

At their peak, Hollywood studios were producing hundreds of movies each year.  Last year, the six major studios produced only 120 movies.  Contrast that with the 204 produced in 2006. Fewer films means fewer jobs on the production line for Hollywood’s 96%.

Looking back, it’s also worth noting that a thriving movie industry allowed some of the greatest American movies of all time to be made.  As noted in Wikipedia:

Many film historians have remarked upon the many great works of cinema that emerged from this period of highly regimented film-making. One reason this was possible is that, with so many films being made, not every one had to be a big hit. A studio could gamble on a medium-budget feature with a good script and relatively unknown actors: Citizen Kane, directed by Orson Welles and often regarded as the greatest film of all time, fits that description.

The more income studio’s generate, the more chances they can take to finance less mainstream movies.  When losses due to online piracy undermine the industry, it also undermines the diversity of choices that movie lovers appreciate.  In lieu of funding less mainstream fare, studios stick with formulaic flicks that generate big bucks opening weekend (before piracy can dilute audiences). The sad thing is that we won’t know what we’re missing because it’s not made.  In the future films like Citizen Kane may never see the light of day.

Of course, new ways of producing and distributing films online are taking hold, but even the new guard is suffering from the scourge of online piracy.  As Netflix CEO Reed Hastings wrote in a recent letter to shareholders, “Piracy continues to be one of our biggest competitors.”  He pointed to Popcorn Time, a platform that makes viewing pirated films as easy as watching one on Netflix as evidence of the damage being done.

Online piracy not only diminishes livelihoods, but consumer choices and unless we can limit the losses, the picture will only grow dimmer.  In the end, we may well be left with only cute cat videos on YouTube to entertain us.  Piracy hurts everyone.

 

 

Searching for Movies & TV online just got a lot easier with launch of WheretoWatch.com

Searching for Movies & TV online just got a lot easier with launch of WheretoWatch.com

 

wheretowatchATCLWheretoWatch.com offers convenient way to find movies and TV shows

Some good news for those trying for figure out where to find their favorite movies or television shows online.  Today the MPAA announced the launch of wheretowatch.com, a new site that makes searching for movies and TV shows easy.

Even better, the site isn’t limited to Hollywood fare.  Its search engine offers links to streaming sites featuring a variety of independent films.  In fact, when I searched for a movie I co-produced/directed, the niche lesbian comedy And Then Came Lola, I happily found 7 different options for renting and/or purchasing it.  Wheretowatch.com is great news for indie filmmakers hoping to publicize their offerings.

Of course it also helps in the ongoing battle against online piracy.  For $1.99 you can watch a movie.  After all, it’s cheaper–and lasts longer–than a cup of coffee from Starbucks.