Tag: content id

YouTube’s Content ID Easily Fooled

YouTube’s Content ID Easily Fooled

by | Jan 5, 2019 | , , , , | 0

When people talk about effective ways to mitigate the impact of online piracy, YouTube’s Content ID is often used as an example of what works. Unfortunately, despite its role as poster boy for anti-piracy tech, in reality it falls flat as a gatekeeper against online piracy.

Aside from a labyrinth-like user interface that seems likely to have been designed–not to help– but to discourage rights holders from using Content ID, the actual fingerprinting technology behind it can be easily fooled.

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Improving YouTube’s Content ID could help creators of all stripes

Improving YouTube’s Content ID could help creators of all stripes

by | Aug 4, 2018 | , , , | 0

Why not make Content ID more accessible and transparent?

Much has been written about YouTube’s Content ID program, a fingerprinting technology that allows rights holders to find and claim their music or movies when uploaded to YouTube.  The technology was introduced in 2008 in the wake of Viacom’s lawsuit against YouTube and since then has helped (some) creators mitigate the problem of piracy on the popular UGC (user-generated content) site.

Those who have access to the Content ID system can uploaded reference files and use a dashboard to choose how matches should be handled.  They can be limited based on audio, video, and length.  Matching content then can be blocked, removed, or monetized based on territorial rights.

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YouTube wants to fix itself? Here’s one suggestion…

YouTube wants to fix itself? Here’s one suggestion…

by | Mar 3, 2016 | | 0

Why doesn’t YouTube make it easier for people to work things out when there’s a dispute over content?

Every week it seems there’s a new headline bemoaning content that has been mistakenly removed from YouTube due to bogus copyright claims.  This so-called “takedown abuse” makes for good headlines, but per usual, there’s much more to the story of what happens behind-the-scenes on YouTube with various types of claims on copyrighted content.

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With advertising on WDBJ-TV murder clips, YouTube sinks to new low

With advertising on WDBJ-TV murder clips, YouTube sinks to new low

by | Sep 1, 2015 | , | 0

When it comes to making money, management at YouTube apparently has no shame

It’s no secret that YouTube slaps advertising on pretty much anything without regard for subject matter or ownership, but making money off of last week’s on-air murder of WDBJ-TV reporter Alison Parker and her cameraman Adam Ward is a new low.  A source tipped me off to the fact that a number of opportunistic (and shameless) YouTube “partners” have uploaded and monetized clips of both the station’s live broadcast and the video taken, (and uploaded to Twitter) by the deranged murderer as he executed the two journalists during a televised live-shot for the morning news.

While there has been an ongoing debate among news organizations about how to handle the disturbing footage, there should be no debate as to whether this footage is monetization worthy.  Earlier this year YouTube (and advertisers) were embarrassed by reports of advertisements appearing on terrorist recruiting videos.  Now this.

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Facebook piracy has been an ongoing problem. Is it finally ready to face the music?

Facebook piracy has been an ongoing problem. Is it finally ready to face the music?

by | Aug 29, 2015 | , , | 0

Facebook has long turned a blind eye to profiting from piracy on its pages.  Has the worm finally turned?

This past week Facebook reached a milestone when, according to founder Mark Zuckerberg, more than one billion users logged on to the social media site in a single day.  Part of that growth has come from video views (4 billion per day) and so this week Facebook also announced it would (finally) tackle the issue of online piracy that has long plagued the site. In recent months Facebook has been facing growing criticism that it has allowed “freebooters” to rip-off (monetized) YouTube videos and repost them on Facebook, thereby cannibalizing profits.

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