advertising Archives

Why don’t advertisers demand better from YouTube?

by Ellen Seidler | Sep 15, 2015 | Copyright, Google | 0

Major brands’ billions allow YouTube to cash in on crap

Earlier this month I wrote a post asking why major companies allowed YouTube to place their ads adjacent to video clips of the WDBJ-TV that took place on during a morning show live shot. The on-air murders were horrific and its bad enough to find YouTube cashing in on them by placing ads for the likes of Amazon, Netflix and others along side the clips. What I didn’t know when I wrote the post was exactly how clueless advertisers are with regard to how their ad dollars are spent on YouTube.

How many millions does Google pocket when YouTube scams advertisers?

by Ellen Seidler | Aug 16, 2015 | Ad Sponsored Piracy, Copyright, Google, Law | 0

Youtube slaps ads on scam uploads and collects dough from advertisers who look the other way.

It’s not news that Google doesn’t take kindly to anything standing in the way of revenue. Its business practices on YouTube are no exception.

In order to stuff the mother ship’s coffers, YouTube will monetize just about any crap upload, whether it’s a terrorist recruiting videos or scams linking to pirate websites. When Google monetizes these uploads both it and the uploader make money from the ads. Does anyone care about this dirty income?