Google publicly brags about its “commitment to make copyright work better online” but the in reality it’s just a big, fat LIE.
I must say it was pretty ironic when, in the midst of working on this post, Ironically, I received this email from an indie film director asking my advice about dealing with Google:
Ellen, I have a quick question. I am having problems submitting DMCA notices to Google on some of the links, where I have submitted them before and Google hasn’t taken them down. [emphasis added]
When I try and re-submit–this can be weeks months later–it won’t allow me to submit the form, saying, the link has been submitted before. Do you have this problem, not sure if I am doing something wrong, or is there nothing I can do !
Sound familiar? I’m sure it does to the many indie filmmakers who, like myself and my colleague above, are routinely at the mercy of Google’s not-so-transparent, lame DMCA takedown procedure when we find stolen copies of our work online.
To dramatize just how flagrant Google’s DMCA foot dragging is I created a clock to track the company’s (lack of) action when it comes to efficient removal of pirated content from Blogger-hosted pirate sites. The clock below began started clicking on April 24th when 2 links were reported for copyright infringement. As of today, June 17th, nearly 2 months later, both pirated movies remain online as does the pirate Blogger-hosted website (see graphic below)
UPDATE: The site was removed July 10th, 2014, nearly 3 months after the first DMCA takedown notices was sent to Google.
Remember, this is just ONE example of Google’s slow as molasses (or non-existent?) takedown work-flow. Remember this promise?
1.) Streamlined submission tools for rightsholders.Working alongside industry representatives, we’ve built a better submission and handling system for our high-volume DMCA takedown submitters that simplifies the reporting process and reduces our average response time to less than 24 hours. [emphasis added]