What do Snickers, Disneyland, Marie Callender’s, Iams, Zip Car, EA Sports, Finish, MacKeeper, Google Nexus 7 and USA Today Sports have in common?
Late last month ad industry executives from around the country attended the annual Advertising Week convention in New York. Included among the events was a panel “Digital Media Value Under Attack: It’s Worse than You Thought.” Nebulous title aside, it was basically a discussion focusing on the role that advertising plays in supporting online piracy. Rick Cotton, NBCUniversal’s Senior Counselor for IP Protection, pretty much summed it up when pointed out that, “No one has asked the blunt question of whether you want your ad associated with a pirate site…Advertisers should not want their ads to be in that environment. It’s getting...Read More