Category: Publishing

What do Snickers, Disneyland, Marie Callender’s, Iams, Zip Car, EA Sports, Finish, MacKeeper, Google Nexus 7 and USA Today Sports have in common?

Late last month ad industry executives from around the country attended the annual Advertising Week convention in New York. Included among the events was a panel “Digital Media Value Under Attack: It’s Worse than You Thought.”   Nebulous title aside, it was basically a discussion focusing on the role that advertising plays in supporting online piracy. Rick Cotton, NBCUniversal’s Senior Counselor for IP Protection, pretty much summed it up when pointed out that,  “No one has asked the blunt question of whether you want your ad associated with a pirate site…Advertisers should not want their ads to be in that environment. It’s getting...

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Do Online Advertisers Get What They Pay For?

Ad industry executives were out in force this week at the annual “Advertising Week” convention in New York City.  Not surprisingly, the issue of digital piracy’s link to advertising dollars was raised during a panel discussion “Digital Media Under Attack-It’s Worse Than You Thought.”  Privacy-net’s Gordon Platt reported on the event: Much of the conversation focused on the relationship between advertising and piracy, not unexpected for an Advertising Week event. “No one has asked the blunt question of whether you want your ad associated with a pirate site,” said [Rick] Cotton. He added, “Advertisers should not want their ads to be...

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