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Facebook rights manager apply

First Look, Facebook’s New Rights Manager Tools

Facebook finally joins YouTube in offering anti-piracy content detection tools

Facebook has been promising for some time to introduce tools that would allow rights holders to automatically detect and remove pirated content from its pages.
The company has endured a lot of bad publicity around the freebooting of viral YouTube videos on its pages, but Facebook's also long been a place where pirated movies and music found a cozy habitat.  That is--until now. I've recently begun to utilize this tool to manage Facebook DMCA takedowns and wanted to share my first impressions, but first a bit of background.
First of all, I'm thrilled that Facebook, with all its resources, has finally begun to take copyright infringement seriously.  In introducing the new tool last month the Facebook development team explained why the company had finally stepped up:

Vox Indie is dedicated to exploring issues surrounding online copyright and content creation. As a 33-year indie film and journalism veteran, I’ll share my perspectives on piracy and the damage done to creators worldwide. My hope is to share ideas about possible solutions and to foster a greater appreciation and understanding of creators’ rights in our evolving digital landscape.