A step in the right direction?

Google and Bing reach agreement in UK to demote pirate websites in search results

Leave it to our friends across the ocean to make some (apparent) progress in the ongoing war against online piracy. According to a story published in The Guardian this week Google and Microsoft have agreed to make changes as to where links to pirated content appear in search results on Google and Bing.

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Improving YouTube’s Content ID could help creators of all stripes

Why not make Content ID more accessible and transparent?

Much has been written about YouTube’s Content ID program, a fingerprinting technology that allows rights holders to find and claim their music or movies when uploaded to YouTube.  The technology was introduced in 2008 in the wake of Viacom’s lawsuit against YouTube and since then has helped (some) creators mitigate the problem of piracy on the popular UGC (user-generated content) site.

Those who have access to the Content ID system can uploaded reference files and use a dashboard to choose how matches should be handled.  They can be limited based on audio, video, and length.  Matching content then can be blocked, removed, or monetized based on territorial rights.

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First Look, Facebook’s New Rights Manager Tools

Facebook finally joins YouTube in offering anti-piracy content detection tools

Facebook has been promising for some time to introduce tools that would allow rights holders to automatically detect and remove pirated content from its pages.

The company has endured a lot of bad publicity around the freebooting of viral YouTube videos on its pages, but Facebook’s also long been a place where pirated movies and music found a cozy habitat.  That is–until now. I’ve recently begun to utilize this tool to manage Facebook DMCA takedowns and wanted to share my first impressions, but first a bit of background.

First of all, I’m thrilled that Facebook, with all its resources, has finally begun to take copyright infringement seriously.  In introducing the new tool last month the Facebook development team explained why the company had finally stepped up:

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